Why Regular Web Publishing is Important
It’s now common knowledge that you should have regularly updated content for your web site. The key reasons for publishing regular content are:
- More visitors
- Changes to your site keep people coming back
- Better search engine rankings
- Helps keep you on top of business issues facing you and your clients
Hubspot published the results of a recent survey from their clients. It turns out that those who publish on a regular basis receive 55% more visitors, 97% more inbound links, and 434% more indexed pages. (If you aren’t sure what the latter two are, they are great for search engine ranking.).
More visitors mean more people see your message and this could lead to more interactions with your organization.
How do you go about publishing regularly? Make a schedule and stick to it. If you do not have the time, outsource it (we can help).
How do we do it? Each month, we publish content on behalf of our clients. They may come up with an article, a video, or a podcast and we’ll make it “web-ready”, post it and make people aware of it through social media and newsletters. Sometime the week after publishing, Google and Yahoo pick up the new content.
Some clients publish more regularly, some less. Some participate in the process and some outsource everything.
Make sure your content is relevant to your audience! This is more important than regular publishing because a bunch of web content will only slightly affect your search rankings if no one links to it.
Have ideas? List them in the comments below….
