Should You Have Video on Your Site?
Yes. Now, if you trust us and don’t need the details just call 800-434-8607 or e-mail firstname.lastname@example.org and we’ll get started. For others who need proof, keep reading…
A few years ago, we did not think about connecting our computers to our TV screens.
Now, all high end and some mid-market TVs are made with either or all of these: USB, wi-fi (wireless), ethernet (network), or the ability to browse the web.
In half the WebMedley staff homes, you can watch a movie from the Net on the TV in full or near-full 720 high definition.
XBOX, Playstation, Wii, and Apple TV are really changing how the at home television is used. TVs now access web content almost as easily as content from a DVD.
The article on TechCrunch mentions how video will soon be on every site. Zappos uses it to increase sales 6 to 30%. Wikipedia will soon have video support. Earlier articles by the same author also detail stats like “NBC’s total reach is just 5% of the US”, overall demand for video has increased, and video loses traction quickly (as our attention spans shrink).
You need to start thinking about video on your site if you have not already.
Here are some tips for you:
- You can do it. It is possible to make videos in house. However, if you need help ask us!
- You are an expert to your audience so help them filter your industry, products, and services. Make review, how to, and comment videos.
- Publish frequently.
- Publish on search engine-friendly sites (major video sites)
- Make sure its easy for people to tell other about your video.
- Keep it short – under 2 min for most videos.
Have some ideas about video or want to know more? Share them with us in the comments below.