Want More Site Visitors? Then Blog
HubSpot details how organizations that blog multiple times per week get 6.9 times more traffic than those who do not. An earlier article explains how those who blog receives 126% higher lead growth than those who do not blog.
Two facets of writing copy for your web site are at play here: search engines and web visitors. You need to be prepared for both.
You should change your web site on a regular basis. Think you don’t have time? Do you change the way your business looks to others? Offer new products or services?
Here’s another way of looking at it…would you watch the same TV station if it only played the same show over and over?
If you leave your site the same day after day, then you give people no reason to visit again.
Content is easy to develop. We’ll talk about content sources next…