Marketing Your Business on the Internet
We built the guide to help anyone new to online marketing understand the major areas involved and considerations related to them. In our business, we receive a lot of questions about the right way to go about using a website or social media. With tens of thousands of small businesses and non-profits, we felt that there would be a great opportunity to share what we know. Maybe it improves our business karma…
The guide will help anyone with digital assets. You do not need to be a WebMedley client to benefit from this knowledge.
Here’s the Table of Contents
- The Foundation: Your Website and Design
- Search Engines 101
- Social Media
- Online Advertising – AdWords and beyond
- Email Marketing
- QR Codes
- Don’t Ignore Me – the value of regular maintenance
In addition to the guide, we also released two other PDF documents. One describes how we work with our clients and the other is a list of references and testimonials. The former will help you understand what a standard project is like and the personality types we know we work well with. The latter was created because it was time to do so. We put it off too long.
We’re going to update all of the documents from time to time. As you know, digital marketing tools change quite frequently and it’s important to keep this guide alive!
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