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Presentation Materials from Aesthetic Symposium

Thank you to all of the people who attended my session on the Intro to Social Media for Your Practice and the How to Integrate Social Media presentations. The people were great, the facility was top notch, and Chad and I had a lot of fun. As promised, here are links to all of the [...]

4 Keys to Creating a Great Web Video

Informative, interesting website videos usually don’t just happen. Careful thought is needed to develop a video that captures the viewer’s attention while communicating your organization’s message. If you want to create an effective video, follow these four steps.

Focus on the Website

Your website is a thing of beauty. You have spent hours designing it, your content developers are busy writing material and you have created a detailed calendar of topics to include in it.

But is the website working for you?