WebMedley offers services in a number of areas related to an organization’s web and brand presence.
The short list of our services include:
- Building & Hosting Web Sites
- Online Marketing Services (newsletters, advertising, social media)
- Social Media Management (Facebook, Twitter, and more)
- Support and Consulting Services related to branding and the web
The rest of this page describes how we typically work with a client. Sometimes, a client uses all of the services and other times it may only be one or two services. We have a special page detailing how we invoice for our services.
Web Site Creation & Design: Building Web Sites
WebMedley will use its expertise to build a site layout and design benefiting both potential clients and search engines. WebMedley will develop a site layout and colors that reflect the style of the firm and incorporates the current logo/letterhead.
WebMedley will insert copy you send us for each page in the Site Map or you can use our copy writing services. After the pages are built, we install a number of modules that help us manage the site and track who is visiting and how they arrived. We use this information along with the advertising metrics, explained later, to make sure you are spending your capital in an effective manner.
We host the site or you can have it hosted elsewhere (but why?!).
Once the initial site is created, we will register a username based on your organization’s name at over 30 social networks and online tools. This is WebMedley’s SocialClaim service. We will only use a few of these services so the act of registering on other sites may seem superfluous. There are two reasons we do this: to prepare for the rise of another network and to prevent others from using your name. Once registered, we will give you a file with all of the logins and passwords. You’ll have a Facebook Fan Page, Twitter account, and more. These will be a part of your marketing efforts after the site goes live.
We’ll train you or all partners how to edit the web site. The editor does not need to know HTML code, but it will help understand some of the concepts in the content management system. Tens of thousands of people use the content management system we’ll supply to you so you can imagine it can be picked up fairly quickly.
After the site “goes live”, we begin creating the online ads, newsletter, and spreading your content around the social media sites. Our philosophy is that people should be able to reach your content however he/she likes: e-mail, social media, or your web site.
Online ads allow us to expose people to your firm through “cost-per-click” (CPC) advertising – meaning you only pay when the ad is clicked, not when it is only displayed. The systems behind the CPC ads tell us which words or phrases people type in to reach your site, which one of those words or phrases converts the most (meaning: generates a lead, or a newsletter sign-up). Monthly, we evaluate the ads and make changes to the ad program to try to maximize the conversions.
Your ads will take place on a number of sites. Everyone wants to know about Google and Facebook. There is one big difference in the two sites: people are looking for an answer when searching Google so it’s likely to have higher conversions. Facebook is still a great place to test advertising because it hosts millions of social visitors.
Your newsletter should go out to current and prospective clients. The newsletter, like the ads, cannot communicate “here’s what you can buy”; rather it needs to contain information relevant to them no matter whether they do business with you or not. The newsletter system we use, MailChimp, allow us to track who is opening the messages, integrates with your web site statistics, and helps us stay in compliance with the CAN-SPAM laws. We recommend a once a month or once a quarter newsletter.
Local Search Engine Results
Many searches now have a city and/or state included in them. There are many local directories – Google Local, Yahoo, Yelp, and more. We help you add and manage the listings. Monthly, we provide data letting you know how many people created driving directions to your site, how many visited your site, and what terms they used to get there. (At this time, these stats are not integrated with the web site stats. Hopefully, Google will remedy this in the future.)
WebMedley offers a complete outsourcing model for your digital marketing.
If you know the goals for your site and are ready to share the responsibility with a company experienced in managing the technologies, people, and trends, then you may be interested in our Digital Marketing Management services.
We help businesses manage their sites, social media, advertising, and more. You can concentrate on running your business and we’ll handle the “digital back office”.
What are you waiting for? Contact us to get started.